Aloha Graphics & Printing has an award winning design team that uses balance and harmony and throws in pounds of creativity to create beautiful marketing materials. We take pride in our work and it shows!

Designing a good layout for your printed piece involves thinking and planning, but it doesn't have to be an overwhelming experience. Here are a few questions to consider when discussing your next print project.

1. What will the piece be?
2. Where will it be used and who will see it?
3. What results should it get?
4. What type of visual will give it the right effect?

A layout is an arrangement of type and art. Because it is a piece of art it is subjective. There are three musts in a good layout. It must get your message across quickly, in an appropriate manner. It must be organized so the reaer can move smoothly and easily through the piece and it must stand up to the competition.

Learning the elements of design and how they can work can you make the right choice for your layout.

• LINE: any mark connecting any two points. It can organize, direct, separate, or suggest emotion in a layout
• SHAPE: anything that has height and width. Shapes define objects, attract attention, communicate ideas and add excitement
• TEXTURE: the look or feel of a surface. Texture adds richness and dimension, emphasizes, and suggests mood or feeling
• SPACE: the distance or area between or around things. Space separates or unifies, highlights, and gives the eye a visual rest
• SIZE: how big or small something is. Size shows what's important and helps bring the layout together
• VALUE: the darkness or lightness of an area. Value separates, suggests mood, adds drama, and creates the illusion of depth
• COLOR: the ultimate tool for symbolic communication. Color attracts, highlights, organizes and creates moods

Call us today and let us begin your design project, 714-925-5994.

If you have any design questions we would be happy to help. Drop us an email today at INFO@AlohaGraphics.net